Our Team, because it takes a village.
Embrace the energy of positivity and growth as we journey together towards a future of sport for all. Let's create a wave of change that ripples through the future of our youth!
Feel the excitement of shaping young minds and hearts, empowering them to shine in the world of sports. Join us in crafting a legacy that echoes the values of teamwork, enjoyment, and passion.
Founder, Commonwealth Silver Medalist, Mentor, Coach, and Community Leader, Shanice Beckford-Norton cares about her community and the future of youth sport. A small team with mighty power! We work using volunteers from the local communities we provide events for, so young people are getting to know their community leaders.
We love the involvement of locals to fulfill the good energy and positive vibes for each and every event.
Starting Lineup
Shanice Beckford-Norton
Founder
East London through and through, Shanice has forever been a sports enthusiast. Sport has taken her all over the world to do all sorts of amazing things with brilliant people. Sport has the ability to pave the way down many avenues and our founder believes and lives by this. Shanice has played basketball at the highest level with and against some of the best players in the world, she understands what greatness takes reagrdless of whether that is as an athlete or not. At SBN: For the Kids, we work to Sport the Future of every young person we are able to positively impact.
Wura Ijelu
Project Manager
Born and raised in East London, Wura Ijelu joins our trusted team as Project Manager. With years of experience within sports — including the last 3 years as Lead Sports Therapist to the EuroCup 2024 Champions , London Lions — Wura brings great leadership and joy to those around her. Championing youth within her local community and being apart of the development of many young athletes, we trust that Wura will be sporting the way for the kids.